This is one of the most ambitious projects we’ve ever taken on. In 2020, Pasxa Wines in Walla Wall asked us to produce labels for their first vintage for about 5000 bottles. Since then we’ve worked with them each year as their production has more than doubled and this past December we finished work on labels for their fourth vintage.
Each label goes has a total of seven (!!!) letterpress inks. We use soft and supple 100% cotton Somerset paper, a stock that’s designed and manufactured for fine art prints. After printing, we hand-apply an adhesive backing then die cut the press sheets. At the winery, the Pasxa folks place the labels on each bottle manually.
This year we expanded our custom adhesive capabilities to make the process faster and less expensive while increasing the adhesive strength. We’re not able to put our letterpress wine labels on rolls, but our new process makes application quite a bit less onerous than previous iterations of this job.